About Us

Well Economy Lab is founded by me, Andrea Steffes-Tuttle—cultural anthropologist, journalist, marketer, entrepreneur, and lifelong advocate for better work.

For over two decades, I’ve moved between worlds: leading marketing teams, building businesses, and researching and reporting on the stories that matter most—how work shapes lives, families, and communities. My journalism has earned awards for coverage of child care and the growing influence of private equity in the sector, and my work has appeared in outlets including Boulder Weekly, The Colorado Sun, and B the Change. Along the way, I’ve built deep connections across business, civic, and care communities, and I bring those relationships and a relentless curiosity to every project I tackle.

Before founding Well Economy Lab, I led a marketing firm and in-house teams, managing complex initiatives, multimillion-dollar budgets, and teams of 20 or more. These experiences give me the skills to amplify research, stories, and solutions that center workers’ voices and imagine a different kind of economy—one where work enriches people instead of extracting from them.

I currently serve as a Commissioner on the Colorado Employee Ownership Commission, appointed by Governor Jared Polis, and recently completed a qualitative research study examining the impacts of different forms of shared ownership on workers. These experiences have reinforced what I’ve long believed: people want work that matters, and businesses, and the economy, can be structured to serve communities, not just profit margins.

At Well Economy Lab, we explore, test, and share practical ways to create workplaces and economic systems that actually work for people. We don’t claim to have all the answers, but by learning and experimenting together, we aim to help build the economy of the future: one that’s fair, just, and regenerative.

Our Collaborators

  • Gary Community Ventures

  • Start.Coop

  • Media Economies Design Lab